How to promote mobile games and increase their visibility?

Symptoms of low visibility

There is a lot of applications which has been downloaded thousands of times. On the other hand most of mobile games has less than 100 downloads – their visibility in application store is really very low. In my opinion, it is very hard to create a mobile game, which will attract players and promote itself. Moreover, we have observed, that a lot of our fans are ashamed that they play mobile games!

Diagnosis – take care of ratings

Good game has good ratings. You must understand, that good game has an average rate greater than 4.0. It means, that developers are intrested in getting only 5 stars rating, otherwise the average decreases. Furthermore, you cannot get rid of very low ratings, because some people just do it. They usually do not comment, just give one star. First of all, responding for such opinions is a vaste of time, we have never got a response what was wrong. We suppose, that some of such opinions come from companies that offer paid promotion.

Treatment

First of all, usually we are fighting for five stars instead of four. As a result we always respond to opinions, when the rating is below 5 stars. Hence, you have to read the opinions of other players. As a result, for example, we added to one of our games, New Elements, movies showing how to play each game mode. Thanks to this, we reduced the number of opinions like we do not know, how to play this game. Maybe you know, but remember: people do not read user guides! Another tip for you: add several game modes. Thanks to this you will attract people with different abilities and different ages. That is why we added Egypt mode in our game Boom Balloons which significantly increased its popularity and visibility.

Prohibited activities

Another very important thing are advertisements. Remember, do not show them too ofter, otherwise they will irritate your users and you will earn a lot of low ratings. In addition do not insult users. People usually have their families and you will get a lot of ratings…